Open Network for Digital Commerce (ONDC)

GS3/GS2  Syllabus: E-Commerce/ Governance   Source: TH  Context: The article analyses the advantages and challenges of adopting an Open Network for Digital Commerce (ONDC) in India.   What is ONDC?  The Open Network for Digital Commerce (ONDC) is a government initiative aimed at transforming the e-commerce market in India by shifting from a platform-centric model …