Significance of social media in the lives of women
Social media is easily accessible and it’s also the meeting point of today’s internet savvy audience.
A concrete relationship definitely exists between social media and women’s rights
Social media has opened doors and made everything available for everybody everywhere, thus eliminating gates and gatekeeping of any sort.
Intrinsically, women’s rights violations and women’s rights movements have been quickly capitalized on social media’s unparalleled awareness-raising potential.
social media has become a tool for women to campaign against issues like gender stereotyping, gender suppression etc.
Curbing violence against women
Internet and social media can enable activists and others to challenge myths and stereotypes as well as create new forums for the perpetuation of violence against women.
Hashtag movements to end violence and discrimination against
Social media is a strong platform to discuss and share views, experiences to channelize hashtag movements to stop sexual violence and discrimination against
It is a new frontier to organise campaign or rally by women‘s rights activists to come forward and fight for gender
Through social media, women across the globe are connected and supporting each other such as lawmakers, politicians, business owners for gender equality.
Twitter’s hashtag function in particular allows women to easily follow issues that matter to them and forge coalitions based upon shared concerns, from immediate personal needs to calls for large-scale social change. E.g: #MeToo movement, #SelfieWithDaughter etc.
Social media is becoming one of the most powerful tools where women can start new companies, venture or start-up as they can contact and converse with customers and consumers directly.
Female entrepreneurs can do marketing through social media which is very cost effective and can be easily channelized.
Social media with the help of new technology pave the ground for millions of people to find online jobs for themselves or create businesses for others globally.
For instance, Shradha Sharma is the Founder and Chief Editor at Yourstory.com, which is an online media platform for start-ups and It is India‘s leading online media technology which has narrated more than 20,000 stories in 12 Indian languages of entrepreneurs which reaches to more than 10 million readers very month.
Making the voices heard
In digital platforms, the cost of participating for a cause or in a protest is cheaper. This encourages more people to participate and force governments to pay heed.
While women still remain underrepresented, social media provides a level playing field by allowing individual voices from a wider range of backgrounds to be heard, with or without the traditional power.
It fills up the lacunae presented by the traditional media, where women receive only 38% of bylines.
Female-based communities are evolving in a way that cuts through particular companies and physical limitations and connects female players throughout industries and geographies.
Because the internet bypasses so many barriers that separate us, women who were formerly isolated can now access high-profile players in their field and, conversely, build an accessible, highly visible platform for self-promotion.
Women have historically had a more difficult time capitalizing concepts and proposals, but the interplay of social media and crowdfunding is turning that paradigm on its head.
For instance, In July of 2020, women took to instagram to post black-and-white pictures of themselves with the caption “#challengeaccepted”. Women who participated in the challenge would nominate another woman and tag them in the post of their selfie, challenging them to post a black-and-white picture of themselves and nominate someone else.
Social media breaks cultural barriers, legal restrictions, economic barriers and more, enabling the better representation of women from across the globe, even from countries following misogynistic systems.
It has played a critical role during the pandemic in enabling the continuation of activism even amid the lockdown and social distancing.