- The phenomenal rise of social media (SM) platforms such as Facebook, Twitter and others is proving to be a double-edged sword in the functioning of democracies.
- On the one hand, it has democratised access to information. On the other hand, it has concentrated power over that information with a handful of private companies, their billionaire owners, and certain ideologically committed activist groups.
- Billions of netizens around the world now feel empowered to bypass traditional curators of information, such as journalists and editors, in searching for their choice of content.
- They have also become creators and disseminators of content, not just consumers of it.
- Social media is a platform which is highly liberal and it allows common citizens to put forward their views regarding a policy, act or ordinance.
- Social media allows people to directly communicate with their leaders and vice versa.
The public opinion is amplified on social media, making democracy more transparent and even stronger.