Campaigns by Social Media Platforms

  • WhatsApp launched a nationwide campaign called “Share Joy, Not Rumours” to help prevent the spread of rumours and fake news.
  • Facebook launched #Socialforgood campaign to address issues such as cyber bullying, mental wellbeing, and entrepreneurship and was targeted primarily at young users.
  • Twitter launched #PowerOf18 campaign to encourage youth to contribute to public debate and participate in civic engagement in the upcoming election season.
  • These campaigns are a way to take ownership of what’s happening on these platforms and find ways to weed out negative content.