Greenwashing
Facts for Prelims (FFP) Source: BS Context: The Advertising Standards Council of India (ASCI), the advertising industry’s self-regulatory body, has introduced a 9-point draft of guidelines to combat “greenwashing” by companies. What is Greenwashing? About the Guidelines: Environmental claims like “environment-friendly,” “eco-friendly,” “sustainable,” and “planet-friendly” must have strong evidence to support them. Such …








