- To prevent the exploitation of farmers by overcoming the handicaps in the marketing of their products; Eliminating Middlemen,Freedom from Moneylenders
- To make the marketing system most effective and efficient so that farmers may get better prices for their produce, and the goods are made available to the customers at reasonable prices;
- To provide incentive prices to the farmers for inducing them to increase the production both in quantitative and qualitative terms; and Avoid Distress Sale
- To promote and orderly marketing of agricultural produce by improving the infrastructural facilities.Storage Facility, Adequate Transport Facility
- Provide adequate institutional finance