Source: PIB
Context: NITI Aayog’s Women Entrepreneurship Platform (WEP) and DP World launched the ‘We Rise – Women Entrepreneurs Reimagining Inclusive and Sustainable Enterprises’ initiative.
About We Rise Initiative:
- What It Is?
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- A joint public–private initiative under WEP’s Award to Reward (ATR) framework.
- Aimed at identifying and nurturing high-potential women-led MSMEs to become export-ready enterprises.
- Launched By:
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- NITI Aayog’s Women Entrepreneurship Platform (WEP) in collaboration with DP World, a global logistics and supply chain leader.
- Aim:
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- To scale women-led businesses globally through trade facilitation, mentorship, capacity-building, and access to global value chains.
- To align with the Government’s vision of women-led development and inclusive economic growth.
- Key Features:
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- Global Expansion Support: 100 women entrepreneurs to be mentored for export readiness and international business operations.
- Market Access: Selected participants to showcase products at Bharat Mart (Dubai) — a global B2B and B2C marketplace within Jebel Ali Free Zone.
- Strategic Mentorship: Customized guidance on trade compliance, branding, and cross-border logistics through DP World’s global expertise.
- Public-Private Partnership Model: Integrates WEP’s ecosystem of 90,000+ women entrepreneurs with DP World’s trade infrastructure.
- Plug-and-Play Collaboration (ATR): Builds scalable partnerships to address finance, market linkages, legal support, and business growth challenges.
- Significance:
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- Empowers women exporters and boosts India’s women-led MSME ecosystem.
- Enhances global trade participation of Indian women entrepreneurs in line with Viksit Bharat @2047.
