CCPA Penalty on Rapido for Misleading Advertisements

Source:  TOI

Context: The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹10 lakh on Rapido for misleading advertisements promising “Auto in 5 min or get ₹50”. It also directed Rapido to compensate affected consumers and discontinue deceptive claims.

About Central Consumer Protection Authority (CCPA)

What it is

  • A statutory regulatory body established under the Consumer Protection Act, 2019.
  • Functions as the apex authority for safeguarding consumer rights and curbing unfair trade practices.

Established in

Chaired by

  • Headed by the Chief Commissioner, assisted by two Commissioners (one for goods, one for services).

Structure of Organisation

  1. Chief Commissioner – overall leadership and decision-making.
  2. Two Commissioners – focus areas: goods and services.
  3. Investigation Wing – headed by a Director-General, responsible for inquiries and evidence collection.
  4. Regional & District Networks – linked with consumer helplines and grievance redressal systems.

Functions & Powers

  • Protect and enforce consumer rights against misleading ads and unfair practices.
  • Conduct investigations into violations through its Investigation Wing.
  • Pass orders for withdrawal/discontinuation of misleading advertisements.
  • Impose penalties on companies and celebrities endorsing false claims.
  • Initiate class action suits in cases of large-scale consumer harm.
  • Coordinate with National Consumer Helpline (1915) for grievance redressal.
  • Promote consumer awareness through campaigns and advisories.

Legal Authority

  • Empowered under Sections 10, 20, and 21 of the Consumer Protection Act, 2019.
  • Can impose fines, order discontinuation of ads, and recommend prosecution where necessary.