Source: TH
Context: The Nasha Mukt Bharat Abhiyaan (NMBA) has completed five years since its launch in 2020, with a special anniversary event scheduled in New Delhi.
About Nasha Mukt Bharat Abhiyaan (NMBA):
- What it is?
- A nationwide anti-drug initiative aimed at reducing substance abuse through prevention, awareness, treatment, and rehabilitation, focusing on India’s most vulnerable districts.
- Launched in: 15 August 2020
- Organisation: Ministry of Social Justice & Empowerment (MoSJE).
- Objectives:
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- Curb Drug Demand: Reduce substance use through prevention, education, and outreach.
- Strengthen Community Response: Involve youth, women, and local institutions in anti-drug campaigns.
- Rehabilitation & Treatment: Ensure timely support for victims of addiction.
- Key Features:
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- Targeted Districts: Implementation in 272 high-risk districts identified via national surveys and NCB data.
- Three-Pronged Approach: Supply reduction (NCB), demand reduction (MoSJE outreach), and treatment (Health Department).
- Community-Based Implementation: District and state-level committees headed by senior officials.
- Technology Integration: NMBA app, website, and active social media campaigns for outreach.
- Mass Mobilisation: Partnerships with organisations like Art of Living, Brahma Kumaris, and ISKCON for public awareness.
- Significance:
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- Public Health Impact: Sensitised over 18 crore citizens, including youth and women.
- Capacity Building: Trained 20,000+ Master Volunteers nationwide.
- Social Stability: Reduced drug-related crime and strengthened social fabric.
