Source: PIB
Context: The Ministry of Textiles launched the “Haat on Wheels” mobile handloom marketplace during the 11th National Handloom Day celebrations on August 5, 2025, in New Delhi.
About Haat on Wheels Initiative:
- What it is?
- A mobile retail platform designed to take authentic handloom products directly to urban consumers, launched as part of a national campaign to promote handloom heritage.
- Ministry Involved: Ministry of Textiles
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- Implemented in partnership with the National Handloom Development Corporation (NHDC)
- Aim:
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- To promote indigenous handlooms, improve market accessibility for weavers, and bring sustainable fashion to mainstream retail channels.
- Key Features:
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- Showcases 116 weaves from different Indian regions.
- Mobile vans travel across Delhi NCR, visiting markets, residential zones, and cultural spaces.
- Promotes “My Handloom, My Pride; My Product, My Pride” theme.
- Direct-to-consumer model connects weavers with urban buyers.
- Significance:
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- Enhances livelihood security of weavers by cutting out middlemen.
- Fosters vocal for local, self-reliance, and sustainable consumption.
- Boosts awareness of regional weaves and cultural preservation.
