Source: PIB
Context: The SWAYATT initiative on the Government e-Marketplace (GeM) celebrated six years of empowering startups, women entrepreneurs, and youth in public procurement.
- The initiative has significantly boosted participation, with women entrepreneurs now comprising 8% of registered sellers on GeM.
About SWAYATT initiative:
- What is SWAYATT?
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- Full Form: Startups, Women & Youth Advantage Through e-Transactions.
- Launched On: 19th February 2019.
- Ministry: Ministry of Commerce and Industry, Government of India.
- Platform: Integrated with the Government e-Marketplace (GeM).
- Aim of SWAYATT:
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- Promote Inclusion: Enhance participation of women-led enterprises, startups, and youth in public procurement.
- Empower Marginalized Groups: Focus on Micro & Small Enterprises (MSEs), Self-Help Groups (SHGs), and backward sections of society.
- Facilitate Market Access: Provide direct market linkages to government buyers without intermediaries.
- Boost Economic Growth: Encourage hyper-local job creation and inclusive economic development.
- Key Features:
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- Dedicated Storefronts: Includes “Startup Runway” and “Womaniya” for startups and women entrepreneurs.
- Training and Onboarding: Focuses on capacity-building for last-mile sellers and women entrepreneurs.
- MoU with FICCI-FLO: Collaboration to empower 9,500+ women entrepreneurs through advocacy and training.
- Udyam-Verified Sellers: Over 1,77,786 women-led MSEs registered on GeM, fulfilling orders worth ₹46,615 crore.
- Startup Ecosystem: Supports 29,000+ startups, with cumulative orders worth ₹35,950 crore.
