Context: Union Ministers will launch Nayi Chetna 3.0 – Pahal Badlaav Ki, a month-long campaign against gender-based violence, under DAY-NRLM to promote awareness and grassroots action.
About Nayi Chetna – Pahal Badlaav Ki:
- Launched By: Ministry of Rural Development under DAY-NRLM.
- Campaign Duration: 25th November to 23rd December 2024.
- Slogan: “Ek Saath, Ek Awaaz, Hinsa Ke Khilaaf.”
- Objectives:
- Awareness: Raise understanding of all forms of gender-based violence.
- Action: Encourage communities to report and demand action.
- Support Systems: Strengthen access to support and legal mechanisms.
- Empower Institutions: Enable local bodies to respond decisively.
- Outreach:
- Supported by 9 Ministries/Departments.
- Involves Self-Help Groups (SHGs) as part of a Jan Andolan spirit.
- Previous editions reached 3.5 crore (1st) and 5.5 crore (2nd) participants.
Relevance in UPSC Exam:
- Women’s Empowerment and Gender Justice:
- Relevant for GS Paper 1 (Society) and GS Paper 2 (Social Justice).
- Highlights grassroots initiatives tackling gender-based violence.
- Government Schemes and Campaigns:
- Nayi Chetna exemplifies “Jan Andolan” and inter-ministerial convergence for social reform.
- Ethics and Governance:
- Illustrates ethical governance models and social inclusion strategies.
- Essay Writing:
- Serves as a case study for topics on gender equality, women’s empowerment, and participatory governance.
