Context: The “Swachh Diwali Shubh Diwali” campaign, launched by the Ministry of Housing and Urban Affairs (MoHUA) from October 28 to November 3, 2024, aims to integrate the festival of Diwali with the Swachh Bharat Mission’s goals of cleanliness and sustainability.
About the “Swachh Diwali Shubh Diwali” Campaign:
- Objective: Promote cleanliness beyond homes to public spaces and neighborhoods, reinforcing the values of the Swachh Bharat Mission.
- Eco-friendly focus: Emphasizes plastic-free celebrations and “Vocal for Local” to minimize environmental impact.
- Gandhian values: Aligns with principles of public service and sanitation, encouraging Diwali celebrations that support marginalized communities.
- Community involvement: Engages citizens to create a cleaner, more inclusive Diwali celebration in line with collective well-being and sustainability.
Relevance in UPSC Syllabus:
- Ethics in Public Administration: The Swachh Bharat Mission’s community-oriented initiatives highlight principles of social responsibility, ethical duty, and Gandhian values, which are important for Public Administration studies.
- Social Issues: This campaign connects with urban sanitation, public health, and social welfare, reflecting how cultural traditions can support contemporary social goals.
- Environment and Ecology: Promoting an eco-friendly, plastic-free Diwali raises awareness of sustainable practices, reinforcing environmental responsibility, which is crucial for India’s Environmental Initiatives.
- Essay: Topics like community service, inclusivity, and social harmony can draw from this campaign to discuss how festivals can foster unity and societal well-being.
