Source: PIB
Context: The Ministry of Textiles in India has launched the Kasturi Cotton Bharat programme to enhance the traceability, certification, and branding of Indian cotton.
- The programme employs QR-based certification technology and blockchain for end-to-end traceability of Kasturi Cotton Bharat tagged bales.
- A microsite with QR code verification and a blockchain platform has been developed for this purpose. The programme is promoted both nationally and internationally.
Kasturi Cotton Bharat:
A collaborative effort by the Ministry of Textiles, the Cotton Corporation of India, trade bodies, and industry.
Enhance the global competitiveness of Indian cotton through self-regulation, branding, traceability, and certification, creating a sustainable ecosystem for stakeholders.
Implementing Agency: The Cotton Textiles Export Promotion Council (TEXPROCIL) is designated as the apex body for implementing traceability, certification, and branding.
