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Self-Declaration Certificate must be for advertisers

Context: The Supreme Court has mandated that all advertisers and advertising agencies submit a ‘Self-Declaration Certificate’ before releasing any advertisements starting from June 18, 2024.

For TV and radio ads, this certificate must be submitted on the Broadcast Seva Portal, and for print and digital media ads, on the Press Council of India Portal. This certificate must confirm that the advertisement does not contain misleading claims and complies with regulatory guidelines. The portals for submission will be activated on June 4, 2024, and ongoing ads are currently exempt from this requirement. This directive aims to enhance transparency and responsible advertising practices.


The Self-Declaration Certificate (SDC) for advertisements is significant as it ensures transparency and accountability by preventing misleading advertisements and holding manufacturers, promoters, and advertisers responsible. It also protects consumers by preventing violations of their rights, unfair trade practices, and false advertisements that harm public interest. Additionally, it supports better implementation of legislation and rules, such as the 2022 guidelines for preventing misleading advertisements.

Press Council of India (PCI)
Press Council of India (PCI)


About the Press Council of India (PCI):

It was established in 1979 under the Press Council Act, 1978, and is a statutory quasi-judicial autonomous authority that preserves press freedom and maintains high standards in newspapers and news agencies in India. The PCI consists of a Chairman, who is typically a retired Supreme Court judge, and 28 members, with the Chairman nominated by a committee including the Chairman of the Rajya Sabha, the Speaker of the Lok Sabha, and an elected member from the Council.


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Self-Declaration Certificate must for advertisers
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Source: PIB