Facts for Prelims (FFP)
Source: Th
Context: The Tea Association of India (TAI) has issued a warning about challenges reminiscent of the “dark phase” of 2002-07 in the country’s tea industry.
Factors contributing to the crisis in the Tea Industry include:
- Stagnant prices: Assam, responsible for 55% of India’s tea production, is particularly impacted.
- Oversupply
- A widening gap between demand and supply
- Stiff competition from other countries such as Sri Lanka, Kenya
- Costs of vital inputs grew by 9-15% during the last decade, while tea prices rose by 4%.
For Initiatives by the Tea Board of India: Click Here
You can write the keyword “AROMA” Keyword for Tea promotion:
‘AROMA’
- A= Assistanceto small growers
- R= Re-energiseto create infrastructure to augment exports and focus on high-value markets
- O= Organic: Promote organic and GI tea
- M= Modernisation: Strengthen local supply chains.
- A= Adaptability: Make tea plantations meet the challenges of climate change.
About Tea Association of India (TAI) (est. 1956; HQ: Kolkata)
It is predominantly an Association of North Indian tea producers in the organized sector of the Indian Tea Industry. It promotes and protects trade, commerce and industries associated with tea. Advise and render assistance to members of the Association. Represent members before industrial tribunals, Tea Board etc
