Topic: Applications of Business Ethics
Q7. What do you understand by ‘dark patterns’? How does it mislead buyers? Mention ethical concerns related to it. (10M)
Difficulty level: Moderate
Reference: IE
Why the question:
Centre notifies guidelines against ‘dark patterns’ that mislead buyers
Key Demand of the question:
To provide a comprehensive understanding of ‘dark patterns,’ elucidate how they mislead buyers, and discuss the ethical concerns associated with their use.
Structure of the answer:
Introduction: Introduce the concept of ‘dark patterns’ in the context of digital interfaces.
Body:
Explain how they are employed to influence user behaviour.
Misleading Buyers: Discuss specific ways in which dark patterns are used to mislead buyers.
Next, Highlight the ethical concerns associated with the use of dark patterns.
Discuss issues related to user autonomy, transparency, and the impact on trust.
Briefly mention existing or potential regulatory measures to curb dark patterns.
Conclusion:
Suggest ethical best practices to avoid unethical use of dark patterns.
