Topic: social influence and persuasion.
7. The involvement of celebrities in surrogate advertising, especially for products like pan masala and alcohol, raises ethical concerns of social influence and persuasion. Examine. (150 words)
Difficulty level: Moderate
Why the question:
The question is part of the static syllabus of General studies paper – 4.
Key Demand of the question:
To write about role of persuasion in marketing and role of truth and lies in marketing.
Directive:
Examine – When asked to ‘Examine’, we must investigate the topic (content words) in detail, inspect it, investigate it and establish the key facts and issues related to the topic in question. While doing so we should explain why these facts and issues are important and their implications.
Structure of the answer:
Introduction:
Start by giving context.
Body:
Write about the role of persuasion in marketing of corporate products which leads to consumers buying more products and various ways to do so.
Next, use of part truth – hiding facts, misrepresentation, white lies used in marketing and ethicality of such marketing tactics.
Conclusion:
Conclude by giving your view on partial truth during marketing.
