Content for Mains Enrichment (CME)
Source: DTE
Varsha Raikwar, a radio jockey at Radio Bundelkhand, uses her radio show “Shubh Kal” to address climate change and agriculture-related issues.
The radio show encourages farmers to share traditional farming solutions and connects them with experts. The program promotes sustainable practices, such as vermicomposting and organic farming, to mitigate the impact of climate change on agriculture.
Impact of her work:
Varsha Raikwar’s work has inspired positive changes, including the development of water tanks and the adoption of eco-friendly practices among farmers. The radio station also reaches a wider audience through its mobile application, and it conducts “narrow casting” sessions in villages to engage with farmers on environmental solutions.
