Facts for Prelims (FFP)
Source: PIB
Context: The Union Minister of Textile, Commerce & Industry, Consumer Affairs and Food & Public Distribution, launched the website for “Kasturi Cotton Bharat.”
- This initiative, supported by the Ministry of Textiles, the Cotton Corporation of India, trade bodies, and the industry, aims to enhance the competitiveness of Indian cotton in the global market.
- It focuses on self-regulation for branding, traceability, and certification of Indian cotton.
The website, https://kasturicotton.texprocil.org, serves as a digital platform for information and updates, explaining the registration process for ginners to produce the Kasturi Cotton Bharat Brand.
This brand represents whiteness, softness, purity, lustre, and Indianness. To ensure traceability, QR-based certification technology and a blockchain-based software platform will be used across the supply chain.
