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Travel for LiFE initiative

Content for Mains Enrichment


Source: PIB

 Context: The Pacific Asia Travel Association (PATA) is partnering with India to expand the Travel for LiFE (Lifestyle of the Planet, for the Planet, and by the Planet) initiative across the Asia-Pacific region.

The Ministry of Tourism in India will establish a PATA desk to enhance engagement with PATA regarding Travel for LiFE and other tourism-related cooperation.


About Travel for LiFE: 

It is a sectoral program launched by the Ministry of Tourism in India in collaboration with the Ministry of Environment, Forest and Climate Change, the United Nations World Tourism Organisation (UNWTO), and the United Nations Environment Programme (UNEP) on September 27, 2023, World Tourism Day


Aim of the initiative:

The initiative aims to bring about behavioural changes in both tourists and tourism businesses, focusing on environmental protection and socio-cultural sustainability. The program also encourages tourism businesses to adopt sustainable practices and earn certification levels.


Eight Themes of Travel for LiFE –

  1. Save Energy
  2. Save Water
  3. Say No to single-use plastic
  4. Reduce Waste
  5. Empower Local Businesses and Communities
  6. Respect Local Culture and Heritage
  7. Consume Local Foods
  8. Conserve Nature

About PATA

It was founded in 1951, and is a not-for-profit membership-based association that promotes the responsible development of travel and tourism in the Asia-Pacific region.

Usage: The initiative can be used in Environment/ Tourism Questions