Context: Union Minister Dr Jitendra Singh inaugurated the Lavender Festival in Bhaderwah, Jammu, as part of the One Week One Lab Campaign organized by CSIR-IIIM.
This is the 2nd year of the lavender revolution. Bhaderwah is hailed as the Lavender capital of India and an Agri StartUp destination.
About Lavender Revolution (also called Purple Revolution) and Aroma Mission:
Description
About Lavender
Lavender is a fragrant flowering plant known for its aromatic purple flowers and soothing scent. It is widely cultivated for its essential oil, which has various uses in aromatherapy, cosmetics, and culinary applications.
Lavender Revolution
Launched in 2016 by the Union Ministry of Science & Technology through the Council of Scientific & Industrial Research (CSIR) Aroma Mission
Objective
To support the domestic aromatic crop-based agro-economy and promote entrepreneurship
Products
Lavender oil, lavender water, hydrosol
Significance
Supports the government’s policy of doubling farm incomes, provides livelihoods, promotes entrepreneurship
Aroma Mission
CSIR initiative to bring transformative change in the aroma sector, promote the cultivation of aromatic crops, and benefit farmers
Phase-I and II
Phase-I covered 46 districts and trained over 44,000 people; Phase II aims to engage over 45,000 skilled resources and benefit farming families
Nodal Agency
CSIR-Central Institute of Medicinal and Aromatic Plants (CSIR-CIMAP), Lucknow
Intended Outcomes
The additional area under cultivation, technical and infrastructural support, remunerative prices, value-addition to essential oils