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SAMARTH campaign

Facts for Prelims (FFP)

 

Source: PIB

 Context: SAMARTH campaign was launched to promote digital transactions at Gram Panchayat Level

 

About the Campaign:

The SAMARTH campaign is an initiative launched by the Ministry of Rural Development, Government of India, to promote digital transactions at the Gram Panchayat level in rural areas.

 

Aim:

  • To increase the adoption of digital payment methods, particularly among women, in 50,000 Gram Panchayats across the country.
  • It seeks to empower rural communities by enabling them to participate in the digital economy and access the benefits of digital transactions.

 

It is part of the larger AmritMahotsav celebrations and is being implemented under the AzadiKaAmritMahotsav, which commemorates 75 years of India’s independence.

 

Don’t get confused with a similar named initiative: Samarth Scheme (search in FFP section) (under Ministry of Textiles)