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Meri LiFE, Mera Swachh Shehar


Source: PIB

 Context: The Ministry of Housing and Urban Affairs (MoHUA) has launched the mega campaign ‘Meri LiFE, Mera Swachh Shehar’ to promote waste management principles of Reduce, Reuse, and Recycle (RRR).


Aim: It aims to instil pro-environmental behavioural changes in daily life in line with the Mission LiFE (Lifestyle for Environment)


Implementation: The campaign aims to establish RRR Centers where citizens can contribute items like clothes, shoes, books, toys, and plastic for reuse or recycling.  The campaign will run for three weeks and will culminate on World Environment Day with a pledge for a clean and sustainable environment.


About Mission LiFE:

 Mission LiFE (Lifestyle for Environment) (launched in Oct 2022) is a global movement initiated by India to promote an environmentally conscious lifestyle.
NeedAddressing environmental degradation and climate change at the individual and community level
AimIt aims to replace mindless consumption with mindful utilization and encourages individuals and communities to undertake climate-friendly actions in their daily lives.
ApproachFocus on individual behaviours, co-create globally, leverage local cultures
ObjectivesPromote environmentally conscious lifestyle, nudge individuals to undertake climate-friendly actions, create a global network of Pro-Planet People (P3)
India’s track recordThe success of the Swachh Bharat Mission and other national schemes
Other related initiativesGlasgow Climate Meet (Cop26), Panchamrit strategy, International Solar Alliance, National Action Plan on Climate Change, National Clean Air Programme (NCAP), National Biofuel Policy