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Bluewashing

 

Source: DTE

 

Context: A report released by the International Panel of Experts on Sustainable Food Systems (IPES) “Who’s tipping the scales”, states that corporations are increasingly controlling global food governance through various means such as lobbying, political and institutional donations, market power, shaping trade and investment rules, and influencing research and innovation.

 

Comparison of Greenwashing and Bluewashing:

GreenwashingBluewashing
DefinitionA marketing tactic used by companies to deceive consumers into believing that their products or services are environmentally friendly or sustainable.A marketing tactic used by companies to deceive consumers into believing that they are working towards achieving sustainable use and conservation of food systems and water bodies.
ExampleA clothing company claiming their clothes are eco-friendly, but still using unsustainable materials and manufacturing practices.An oil and gas company claiming to be a leader in protecting the ocean, while continuing to engage in deep-sea oil drilling and other activities that harm marine ecosystems.