J&K: Give plastic, take gold

Content for Mains Enrichment (CME)

Source: TH

 Context: Sadiwara, a village in South Kashmir’s Anantnag district, has launched an innovative and eco-friendly initiative called ‘Give Plastic and Take Gold’.

 

About: The schemes offer a gold coin as a reward to anyone who collects 20 quintals of plastic waste.

 

Impact: Within 15 days of starting the campaign, the village was declared plastic-free. The initiative has gained popularity and has been adopted by other panchayats as well.

 

Values: The initiative is innovative, unique, environment-friendly, community-led and participative.