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Animation, Visual Effects, Gaming and Comics (AVGC) Promotion Task Force report

GS Paper 2

Syllabus: Government Policies and Interventions for Development in various sectors


Source: TH

 Direction: The article discusses a relatively new sector in India, the AVGC sector, and recommendations to promote the sector given its enormous growth potential.

 Context: The AVGC Promotion Task Force (Chaired by I&B Secretary Apurva Chandra) report has proposed a national AVGC-Extended Reality Mission with a budget outlay to be created for integrated promotion and growth of the sector. 


  • The Union Budget 2022-23 announced the formation of an AVGC Promotion Task Force to realise and develop – local capacity, and local and global demand, to widen the scope of the AVGC industry.
  • Accordingly, the Ministry of Information and Broadcasting (I&B) has established an AVGC Promotion Task Force.
  • The Task Force’s Terms of Reference include:
    • Developing a national AVGC policy.
    • Recommend a national curricular framework for AVGC-related graduate, postgraduate, and doctoral courses.
    • Collaborate on skilling initiatives with academic institutions, vocational training centres and industry.
    • Increase employment opportunities.
    • Increase exports and recommend incentives to attract FDI in the AVGC sector, etc. 

About the AVGC sector in India:

  • Current situation: The AVGC sector in India, which may have witnessed 28% growth in 2021, contributes about $2.5-3 billion of the estimated $260-275 billion worldwide AVGC market and employs about 1.85 lakh AVGC professionals.
  • Nature (Expanding): India has moved into the global Top 5 in the gaming industry and can witness a growth of 14-16% in the next decade and by 2023, the number of online gamers is expected to reach 45 crores.
  • Potential:
    • To become a $40 billion industry (5% of the global market) by 2025, with annual growth of 25-30% and the creation of about 1,60,000 new jobs.
    • As a result, it has the potential to become the “Create in India” and “Brand India”
  • Challenges: Despite the fact that the AVGC sector in India is rapidly growing, there remains a vacuum due to a lack of formal gaming training courses and legal clarity. 

Recommendations of the Task Force:

  • Draft national and State policies: For the promotion of the sector.
  • Launch the ‘Create in India’ campaign: With an exclusive focus on content creation.
  • An international AVGC platform: Aimed at attracting foreign direct investment (FDI).
  • Co-production treaties and innovation:
    • A Memorandum of Cooperation may be signed between India and other developed global AVGC markets – U.S., Japan, South Korea, and Germany, for providing internships to Indian AVGC professionals.
    • Establishment of AVGC accelerators and innovation hubs in academic institutions.
  • National and regional centres of excellence: For skill development.
    • The skilling and industry outreach for youth in Tier 2 and 3 towns and villages.
    • There should be special incentives for women entrepreneurs in the sector.
  • Leveraging National Education Policy: To develop creative thinking at the school level. The Ministry of Education may advise NCERT (National Council of Educational Research and Training) to create books focusing on subjects relevant to AVGC.
  • A University Grants Commission (UGC)-recognised curriculum: For undergraduate and postgraduate degrees.
  • Standardisation of admission tests: For AVGC-related courses.
  • A framework to protect child rights in the digital world and promotion of local children’s channels for raising awareness. 

Way ahead:

  • Democratising AVGC technologies by promoting subscription-based pricing models for MSMEs, start-ups and institutions.
  • Indigenous technology development through incentive schemes and Intellectual Property creation.
  • Setting up a dedicated production fund for domestic content creation to promote the country’s culture and heritage globally. 


With an eye on the demand for 20 lakh skilled professionals in the AVGC sector in this decade, there is a need to augment skilling initiatives and enhance industry participation for training purposes and to ensure employment opportunities.


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