A reputed food product company based in India developed a food product for the international market and started exporting the same after getting necessary approvals. The company announced this achievement and also indicated that soon the product will be made available for domestic consumers with almost the same quality and health benefits. Accordingly,

Topic: case study.

7. A reputed food product company based in India developed a food product for the international market and started exporting the same after getting necessary approvals. The company announced this achievement and also indicated that soon the product will be made available for domestic consumers with almost the same quality and health benefits. Accordingly, the company got its product approved by the domestic competent authority and launched the product in the Indian market. The company could increase its market share over a period of time and earned substantial profit both domestically and internationally. However, the random sample test conducted by the inspecting team found the product being sold domestically in variance with the approval obtained from the competent authority. On further investigation, it was also discovered that the food company was not only selling products that were not meeting the health standard of the country but also selling the rejected export products in the domestic market. This episode adversely affected the reputation and profitability of the food company. (250 words)

a) What action do you visualize should be taken by the competent authority against the food company for violating the laid down domestic food standard and selling rejected export products in the domestic market?

b) What course of action is available with the food company to resolve the crisis and bring back its lost reputation?

c) Examine the ethical dilemma involved in the case.

Difficulty level: Moderate

Why the question:

The question is part of the static syllabus of General studies paper – 4 and part of ‘Case Study Fridays’ in Mission-2022 Secure.

Structure of the answer:

Introduction: 

Begin by giving context.

Body:

1. Outline all the action that the competent authority should take on the food company. Write rational and punitive measures.
2. Write about the steps that food company can take to avert its damage to reputation and build back its credibility.
3. Write about the various ethical dilemmas in this case.

Conclusion:

Mention way to overcome the dilemmas.