Discuss how social persuasion can be an effective technique to overcome some of the social ills?

Topic: Aptitude and foundational values for Civil Service, integrity, impartiality and nonpartisanship, objectivity, dedication to public service, empathy, tolerance and compassion towards the weaker-sections.

7. Discuss how social persuasion can be an effective technique to overcome some of the social ills? (250 words)

Reference:  Ethics, Integrity and Aptitude by Lexicon Publications

Why the question:

The question is from the static portions of GS paper IV, topic – social persuasion.

Key Demand of the question:

One must explain how social persuasion can be an effective technique to overcome some of the social ills.

Directive:

Discuss – This is an all-encompassing directive – you have to debate on paper by going through the details of the issues concerned by examining each one of them. You have to give reasons for both for and against arguments.

Structure of the answer:

Introduction:

Start with definition; Persuasion is a form of social influence in which an audience is intentionally encouraged to adopt an idea, attitude, or course of action by symbolic means.

Body:

The answer body must have the following aspects covered:

Explain first the meaning, significance and utility of social persuasion.

Explain the underlying principles of persuasion.

Discuss how it can aid in overcoming social ills. One can give examples such as those of Swachh Bharat and other initiatives of the government that reflect social persuasion to overcome social ills.

Conclusion:

Conclude with importance of social persuasion.