Topic: Food processing and related industries in India- scope’ and significance, location, upstream and downstream requirements, supply chain management;
5. What is a sunrise industry? Examine the potential of Floriculture as a sunrise industry in India. (250 words)
Reference: Business Standard
Why the question:
The government has recognized Floriculture as an export-oriented sunrise industry.
Key Demand of the question:
To examine opportunities and challenges of floriculture as a sunrise industry in India.
Directive:
Examine – When asked to ‘Examine’, we must look into the topic (content words) in detail, inspect it, investigate it and establish the key facts and issues related to the topic in question. While doing so we should explain why these facts and issues are important and their implications.
Structure of the answer:
Introduction:
Begin the answer by defining as to what constitutes a sunrise Industry with a few examples.
Body:
Mention about floriculture in India.
Explore the potential of floriculture as export oriented Sunrise industry. Mention about how India is the second largest grower of flowers, growth in production and area sown making it a lucrative branch of horticulture. Mention the local as well as global demand for flowers for various purposes as well as potential in north east.
Mention the challenges faced by the floriculture sector in India such as cultivation of loose flowers in open fields, largely by small and marginal farmers, lack of diversity in cultivation, scope for further expansion, Lack of market intelligence and growing competition from China and neighboring debutants etc.
Conclusion:
Conclude as to how India can address the challenges and maximize the potential in floriculture.
