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What are the cognitive approaches to persuasion? Discuss with examples.

Topic : Attitude: content, structure, function; its influence and relation with thought and behaviour; moral and political attitudes; social influence and persuasion.

6. What are the cognitive approaches to persuasion? Discuss with examples.(250 words)

Reference: Ethics, Integrity and Aptitude by Lexicon Publications

Why the question:

The question is based on the theme of Persuasion and the approaches to it.

Key Demand of the question:

One must discuss in detail the cognitive approaches to persuasion.


Discuss – This is an all-encompassing directive – you have to debate on paper by going through the details of the issues concerned by examining each one of them. You have to give reasons for both for and against arguments.

Structure of the answer:


Start with the definition of Persuasion.


One can explain the approaches proposed by thinkers and philosophers like Aristotle proposed three approaches to changing another’s mind: Ethos – appealing to ethics. Logos – building a logical case. Pathos – enlisting emotions or imagination.

Cognition refers to mental activity including thinking, remembering, learning and using language. When we apply a cognitive approach to learning and teaching, we focus on the understanding of information and concepts.

Give examples to explain better.


Conclude with importance.