Topic : GS-2: Important aspects of governance, transparency and accountability, e-governance applications, models, successes, limitations, and potential; citizens charters, transparency & accountability and institutional and other measures.
GS-3: role of media
3. What is TRP rating? How these ratings are recorded? Discuss their significance. (250 words)
Reference: Indian Express
Why the question:
Ministry of Information and Broadcasting has constituted a committee to review “Guidelines on Television Rating Agencies in India”.
Key Demand of the question:
Explain the concept of TRP rating; discuss the method involved in recording it while bringing out the importance of it.
Directive:
Discuss – This is an all-encompassing directive – you have to debate on paper by going through the details of the issues concerned by examining each one of them. You have to give reasons for both for and against arguments.
Structure of the answer:
Introduction:
Define what TRP is.
Body:
TRP = Television Rating Point, It is the metric used by the marketing and advertising agencies to evaluate viewership. It represents how many people, from which socioeconomic categories, watched which channels for how much time during a particular period. Television ratings will influence programmes produced for the viewers. Better ratings would promote a programme while poor ratings will discourage a programme.
Explain then how these ratings are recorded in India.
Discuss the significance of these ratings. Hint at challenges if any.
Conclusion:
Conclude with way forward.
