Topic : Role of media
6. What do you understand by TRP? Critically analyse the issues associated with Indian TRP system and suggest solutions to address the same. (250 words)
Reference: The Hindu
Why the question:
The editorial presents to us a detailed analysis of how TRPs of today present a tyranny to the entire system in the country.
Key Demand of the question:
One must discuss the concept of TRP in detail and analyse the issues associated and elaborate on solutions to address them.
Directive:
Critically analyze – When asked to analyse, you have to examine methodically the structure or nature of the topic by separating it into component parts and present them as a whole in a summary. When ‘critically’ is suffixed or prefixed to a directive, one needs to look at the good and bad of the topic and give a fair judgment.
Structure of the answer:
Introduction:
Start with the definition of TRP; target rating point (TRP) is a metric used in marketing and advertising to indicate the percentage of the target audience reached by a campaign or advertisement through a communication medium.
Body:
Briefly explain how TRP is calculated.
Start explaining the concerns associated, quote important facts to substantiate the issue.
Take hints from the article and explain what the disadvantages of rigged TRPs are, suggest solutions to address them.
Conclusion:
One can conclude with solutions to address the issue at hand, talk about the regulatory mechanism.
