Print Friendly, PDF & Email

What is OTT (over-the-top) streaming?

Topics Covered: Awareness in the fields of IT, Space, Computers, robotics, nano-technology, bio-technology and issues relating to intellectual property rights.

What is OTT (over-the-top) streaming?

What to study?

For Prelims and Mains: Features, significance and concerns associated.

Context: Majority producers in the Malayalam film industry declared that they do not prefer online release for their movies amid COVID-19 outbreak.

What’s the issue?

As the theatres remain closed amid the pandemic, the release of many movies were postponed for over three months. Following this, a few producers announced OTT release for their movies. The announcement irked theatre owners and they declared that they will boycott movies of the producer and actor if they go with the online release.

WHAT IS OTT?

An “over-the-top” media service is any online content provider that offers streaming media as a standalone product. The term is commonly applied to video-on-demand platforms, but also refers to audio streaming, messaging services, or internet-based voice calling solutions.

OTT services circumvent traditional media distribution channels such as telecommunications networks or cable television providers.

As long as you have access to an internet connection — either locally or through a mobile network — you can access the complete service at your leisure.

WHY USE OTT?

  1. High-value content at low cost.
  2. Original content like Netflix and Amazon prime.
  3. Compatibility with multiple devices.

Sources: the Hindu.