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Examine the Potential and challenges of Pink Revolution in India.

Topic:  Food processing and related industries in India- scope’ and significance, location, upstream and downstream requirements, supply chain management.

4. Examine the Potential and challenges of Pink Revolution in India.(250 words)

Reference:  The Hindu 

Why this question:

The question is based on the static theme of “Food processing and related industries in India” and its significance.

Key demand of the question:

The question is straightforward and aims to examine the potential and challenges of Pink revolution.

Directive:

Examine – When asked to ‘Examine’, we must look into the topic (content words) in detail, inspect it, investigate it and establish the key facts and issues related to the topic in question. While doing so we should explain why these facts and issues are important and their implications.

Structure of the answer:

Introduction:

Define what you understand by Pink revolution.

Body:

Pink Revolution is a term used to denote the technological revolutions in the meat and poultry processing sector. Meat and poultry processing sector in the country has great potentials for growth. The present meat consumption per capita of around 6 grams per day will improve to 50 grams a day in the next decade or so. When such phenomenal increase in meat consumption occurs, the sector will witness a tremendous growth. Despite India’s large livestock  Population, India accounts only around 2 percent of global market. Challenges include creating standard policies for meat production and export, standardizing the quality and safety aspects of meat and poultry, and creating infrastructure facilities for modern slaughter houses, meat testing facilities and cold storages for the growth of the meat and poultry processing sector.

 Conclusion:

Conclude with solutions.