Topic: Ethics and Human Interface: Essence, determinants and consequences of Ethics in-human actions; dimensions of ethics; ethics – in private and public relationships.
7. Marketing has become a crucial link in the success of a business. With suitable examples, discuss the ethical issues involved in marketing of a product or service. How can these issues be resolved?(250 words)
Reference: Marketing Schools
Why this question:
The question is based on the theme of ethical marketing.
Key demand of the question:
Discuss the ethical issues involved in marketing of a product or service and suggest measures to resolve these issues.
Directive:
Discuss – This is an all-encompassing directive – you have to debate on paper by going through the details of the issues concerned by examining each one of them. You have to give reasons for both for and against arguments.
Structure of the answer:
Introduction:
Briefly underline the importance of marketing and therein the importance of ethical consideration.
Body:
Marketing refers to activities of a company associated with buying and selling a product or service. Marketing through advertising, selling and delivery of products to potential customers, is vital for the success of any business. Since it has the potential to influence attitudes, behaviors and priorities; ethical considerations are part and parcel of marketing. Then discuss the ethical issues with examples for greater clarity. Then explain the need for self-regulation, ethical codes and legal aspects to resolve unethical marketing practices.
Conclusion:
Conclude with a way forward.
