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“Recently announced ‘Janata curfew’ to combat the COVID-19 pandemic sets as a classical example of Social influence and persuasion as imperative measures to ensure behavioural change through public policy”. Elucidate.

Topic:  social influence and persuasion.

7. “Recently announced ‘Janata curfew’ to combat the COVID-19 pandemic sets as a classical example of Social influence and persuasion as imperative measures to ensure behavioural change through public policy”. Elucidate. (250 words)

Reference: Indian Express

Why this question:

 Amid alarm bells of covid-19, PM strikes the right chord as he delivers larger cautionary notes and much-needed assurances. Thus the question evaluates the significance of governance model that is premised on persuasion and social influence.

Key demand of the question:

The answer must explain the need and importance of Social influence and persuasion as imperative measures to ensure behavioural change through public policy.

Directive:

Elucidate – Give a detailed account as to how and why it occurred, or what is the particular context. You must be defining key terms where ever appropriate, and substantiate with relevant associated facts.

Structure of the answer:

Introduction:

Briefly discuss the context of the question, explain what and why is the ‘Janata curfew’.

Body:

Explain first the significance of public policy – Public policy is a dynamic mechanism where the government addresses public problems and counters them by reforming existing policy.

Discuss that to effectively implement the public policy, active participation of citizenry is imperative. Social influence and persuasion are the most efficient tools to bring about change in the participation levels of people in policy implementation.

Define social influence and persuasion; present the case of ‘Janata curfew’.

One can contrast such a move with the coercive policies of the governments in the past and how it hindered the policy dimensions.

Conclusion:

Conclude with significance of such approaches in public policy making.