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Pulses consumption in India is showing signs of flattening explain the possible underlying causes and suggest measures to address the issue.

Topic:  Food processing and related industries in India- scope and significance, location, upstream and downstream requirements, supply chain management.  Issues relating to development and management of Social Sector/Services relating to Health, Education, Human Resources.

5. Pulses consumption in India is showing signs of flattening explain the possible underlying causes and suggest measures to address the issue. (250 words)

Reference: Indian Express

Why this question:

The question is premised on the article by Veteran agriculture economist Ashok Gulati wherein he explains stagnant consumption trend in both milk and pulses is largely due to incomes, which aren’t rising as before.

Key demand of the question:

One must examine the underlying factors responsible for this food consumption alarm that raises alert about Indians consuming less pulses and milk. Also suggest measures to tackle the issue and address it with suitable and relevant measures.

Directive:

Explain – Clarify the topic by giving a detailed account as to how and why it occurred, or what is the particular context. You must be defining key terms where ever appropriate, and substantiate with relevant associated facts.

 Structure of the answer:

Introduction:

State key facts brought out by the economist in the article.

Body:

Start by explaining the underlying causes of the issue – With rising income, the consumption of milk, pulses, eggs and meat had increased, especially among the poor. Flattening demand growth for protein-rich foods suggests incomes aren’t raising as before, lack of branding for pulses etc. Take cues from the article and suggest what measures should be taken to overcome this challenge, parellely highlight the ill-effects of such a situation. Suggest solutions.

Conclusion:

Conclude with need to urgently address the issue.