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Discuss some of the key theories of Attitude formation.

Topic:  Attitude: content, structure, function; its influence and relation with thought and behavior; moral and political attitudes; social influence and persuasion.

7. Discuss some of the key theories of Attitude formation. (250 words)

Reference: Ethics by Lexicon publications

Why this question:

The question is again straightforward and from the static portions of GS paper IV.

Key demand of the question:

The answer must discuss in detail the key theories of Attitude formation.


Discuss – This is an all-encompassing directive – you have to debate on paper by going through the details of the issues concerned by examining each one of them. You have to give reasons for both for and against arguments.

Structure of the answer:


Briefly explain what you understand by attitude formation.


The body of the answer must explain – Theories of Attitude formation:

 (1) Classical/Pavlov conditioning

 (2) Instrumental / Operant learning

 (2) Observational learning

Discuss the theories in detail; explain how these theories can be applied in real life.

Explain the significance of formation of right attitude.


Conclude by reasserting the significance of attitude formation.