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Campaign Angikaar

Topics covered:

Conservation, environmental pollution and degradation, environmental impact assessment.


Campaign Angikaar


What to study?

For Prelims Key features.:

For Mains: Need for and significance of the campaign.


Context: The government has launched “angikaar” a campaign for change management.

The campaign will be initiated in all target cities on 2nd October 2019 commemorating 150th Gandhi Jayanti after preparatory phase and culminate on the occasion of Human Rights Day, 10th December, 2019.


What is angikaar?

Angikaar has been launched for social behaviour change, focusing on issues such as water & energy conservation, waste management, health, tree plantation, sanitation and hygiene.

Target group: It has been launched for beneficiaries of completed houses under PMAY (U), through community mobilisation and IEC activities.

Implementation: The campaign will converge with schemes and Missions of other Ministries dealing with these subjects. The convergence would especially focus on Ujjwala for gas connection and Ayushman Bharat for health insurance to the beneficiaries of PMAY (U).

The campaign will include door to door activities, ward and city level events.


About PMAY- Urban:

Launched by the Ministry of Housing and Urban Poverty Alleviation (MoHUPA), in Mission mode envisions provision of Housing for All by 2022, when the Nation completes 75 years of its Independence.


The Mission seeks to address the housing requirement of urban poor including slum dwellers through following programme verticals:

  1. Slum rehabilitation of Slum Dwellers with participation of private developers using land as a resource.
  2. Promotion of Affordable Housing for weaker section through credit linked subsidy.
  3. Affordable Housing in Partnership with Public & Private sectors.
  4. Subsidy for beneficiary-led individual house construction /enhancement.


Sources: pib.