Topic: Attitude: content, structure, function; its influence and relation with thought and behaviour; moral and political attitudes; social influence and persuasion.
6) What do you understand by persuasion? Discuss the significant role played by it in public life.(250 words)
Ethics by Lexicon publications
Why this question:
The question is based on the concept of persuasion.
Key demand of the question:
Explain in detail the virtue of persuasion and the role it plays in public life.
Discuss – This is an all-encompassing directive – you have to debate on paper by going through the details of the issues concerned by examining each one of them. You have to give reasons for both for and against arguments.
Structure of the answer:
First define the concept of persuasion.
Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. Discuss the various associated theories of persuasion. Explain how these can be applied to different situations differently. Explain using a case study/example how persuasion can be put to use in public life, what importance does it hold.
Conclude by asserting the significance of Persuasion as a key value in public life.