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World Consumers Day

Topics Covered:

  1. Important aspects of governance, transparency and accountability, e-governance- applications, models, successes, limitations, and potential; citizens charters, transparency & accountability and institutional and other measures.


World Consumers Day


What to study?

For Prelims and Mains: WCD- significance, theme, features and CPA.


What is it? 15 March is World Consumer Rights Day (WCRD), an annual occasion for celebration and solidarity within the international consumer movement. It marks the date in 1962 President John F Kennedy first outlined the definition of Consumer Rights.

Significance of the day: It is an opportunity to promote the basic rights of all consumers, for demanding that those rights are respected and protected, and for protesting the market abuses and social injustices which undermine them.

Theme: Trusted Smart Products.


Key facts:

  • WCRD was first observed on 15 March 1983, and has since become an important occasion for mobilising citizen action.
  • Consumers International (CI), which was founded in 1960 organises WCRD. It is the only independent and authoritative global voice for consumers and has over 220 member organisations in 115 countries around the world.
  • Consumer Rights Day — India December 24th. On this day the Consumer Protection Act, 1986 had received the assent of the President.


Consumer protection act:

India adopted the Consumer Protection Act, later in 1986, thus providing a legal face to the Indian consumers. One of the strongest campaigns for protection of consumer rights in India, is “Jago Grahak Jago” which literally translates into, “wake up consumers”! This multimedia campaign from Ministry of Consumer Affairs, Government of India is aimed at creating an aware consumer.