Print Friendly, PDF & Email

8) Do you think commercial advertisements need to be ethical. Comment.(250 words)

Topic- Essence, determinants and consequences of Ethics in human actions;

8) Do you think commercial advertisements need to be ethical. Comment.(250 words)

Livemint

Directive word

Comment- here we have to express our knowledge and understanding of the issue and form an overall opinion thereupon.

Key demand of the question.

The question wants us to express our opinion about the ethical dimension of advertisement of various kinds of consumer products and discuss whether they need to be ethical or not.

Structure of the answer

Introduction– write a few introductory lines about the  volume of advertisements we consume everyday and the platforms of such advertisement ranging from billboards to public transport to social media and even news channels.

Body-

  1. DIscuss the hollowness and even false claims by advertisements too woo more customers. Give some practical examples- like beauty products; health products etc.
  2. Discuss how those adds spread unethical behaviour/ notions.
  • Patriarchy
  • Sexism
  • Consumerism
  • Corruption etc.
  1. Discuss the role of those who participate in such advertisement- Models, Sportspersons,        Media figures, consumers, advertising companies, government etc.
  2. Discuss the effects of such advertisements without any ethical foundations. E.g it indicates lack of honesty and integrity on part of the companies, advertisement agencies and persons appearing for the advertisement; it induces unwanted, unhealthy behaviour on part of customers; it undermines consumers capacity to make informed decisions; it impacts environment negatively etc.

Conclusion– based on your discussion, form a fair and a balanced conclusion on the given issue.