Topic– Part of static series under the heading – “social influence and persuasion”
7) Social influence and persuasion have become imperative measures to ensure behavioural change through public policy. Evaluate.(250 words)
Key demand of the question
The question expects us to explain what public policy entails and how public policy takes use of social influence and persuasion to effect behavioral change. We need to give examples to explain our point.
Evaluate – When you are asked to evaluate, you have to pass a sound judgement about the truth of the given statement in the question or the topic based on evidences. You have to appraise the worth of the statement in question. There is scope for forming a personal opinion here.
Structure of the answer
Introduction – Explain what public policy entails – Public policy is a dynamic mechanism where the government addresses public problems and counters them by reforming existing policy.
Body – Discuss that for effective implementation of policy, citizen participation is required. Explain what social influence and persuasion is and how it helps in convincing people to work towards collective good. We can give examples of how policies for improving sanitation, nutrition etc take into account behavioral change. Explain that social influence and persuasion are used to appeal to a person’s attitude, behavior and cognition. You can also discuss Dr. Robert Cialdini’s six principles of persuasion which act as universal guide to human behavior which are: reciprocity, scarcity, authority, consistency, liking and consensus.
Conclusion – Emphasize on the important role played by social influence and persuasion to ensure behavioral change through public policy.