Topic- Attitude: content, structure, function; its influence and relation with thought and behaviour; moral and political attitudes; social influence and persuasion.
8) One of the underlying assumptions about the link between attitudes and behavior is that of consistency. Comment.(250 words)
Comment- here we have to express our knowledge and understanding of the issue and form an overall opinion thereupon.
Key demand of the question.
The question wants us to express our knowledge and understanding of the linkage between attitude and behaviour. We have to discuss to what extent can attitude determine the behaviour of a person.
Structure of the answer
Introduction– Write a few introductory lines about the meaning of attitude. E.g An attitude is “a relatively enduring organization of beliefs, feelings, and behavioral tendencies towards socially significant objects, groups, events or symbols”.
- Discuss the principle of consistency. E.g One of the underlying assumptions about the link between attitudes and behavior is that of consistency. This means that we often or usually expect the behavior of a person to be consistent with the attitudes that they hold. This is called the principle of consistency; The principle of consistency reflects the idea that people are rational and attempt to behave rationally at all times and that a person’s behavior should be consistent with their attitude(s).
Whilst this principle may be a sound one, it is clear that people do not always follow it, sometimes behaving in seemingly quite illogical ways; for example, smoking cigarettes and knowing that smoking causes lung cancer and heart disease.
- Discuss about the strength of an attitude and its influence on behaviour. E.g The strength with which an attitude is held is often a good predictor of behavior.Attitude strength involves:Importance / personal relevance refers to how significant the attitude is for the person and relates to self-interest, social identification and value.If an attitude has a high self-interest for a person (i.e. it is held by a group the person is a member of or would like to be a member of, and is related to a person’s values), it is going to be extremely important.As a consequence, the attitude will have a very strong influence upon a person’s behavior. By contrast, an attitude will not be important to a person if it does not relate in any way to their life.The knowledge aspect of attitude strength covers how much a person knows about the attitude object.
Conclusion– based on your discussion, form a fair and a balanced conclusion on the given issue.