Topic– Utilization of public funds, challenges of corruption.
7) The lack of guidelines relating to the content of government advertisements in India works against the public interest. Critically examine.(250 words)
Critically examine- here we have to probe deeper into the topic, get into details, and find out the causes or implications if any.
Key demand of the question.
The question wants us to discuss how the lack of guidelines related to advertisements made by the government affects the public interest. We have to bring out the explanation as to how public interest is affected by lack of such guidelines.
Structure of the answer
Introduction– write a few introductory lines about the nature of advertisements made by the government- e.g for giving publicity to different government schemes, initiatives, programmes; conveying messages to public commemorating/ celebrating events of several public holidays etc.
Discuss how the lack of guidelines relating to the content of government advertisements works against the public interest. E.g public funds could be misused by releasing information and announcements in a politically partisan way so that the gains of publicity rebound to the ruling party or a reigning leader; the generous use of advertisements as an incentive to select media houses in return for favourable coverage; While in normal circumstances ruling parties tend to use advertising as a site for self-glorification, in the run-up to elections it could be a form of electioneering that is free of cost etc.
Conclusion- based on your discussion, form a fair and a balanced conclusion on the given issue- give your opinion as to what should be done in this regard e.g advertisement material should be objective and not directed at promoting the ruling party’s interests or in defaming the opposition parties etc.