Print Friendly, PDF & Email

 4) Behaviour change communication (BCC) could be the key to changing attitudes and behaviour patterns.  What do you understand by BCC and discuss its role in improving our health.(250 words)

TopicGovernment policies and interventions for development in various sectors and issues arising out of their design and implementation.

Development processes and the development industry- the role of NGOs, SHGs, various groups and associations, donors, charities, institutional and other stakeholders

 4) Behaviour change communication (BCC) could be the key to changing attitudes and behaviour patterns.  What do you understand by BCC and discuss its role in improving our health.(250 words)

The  hindu

Wikipedia

Why this question

BCC has been universally accepted as an effective strategy to bring about changing attitudes and behaviour. It has become an important component of many government programs like the Swachh Bharat programme. BCC has been especially successful in controlling HIV infections. The issue is related to GS 2 syllabus under the following heading-

Government policies and interventions for development in various sectors and issues arising out of their design and implementation.

Development processes and the development industry- the role of NGOs, SHGs, various groups and associations, donors, charities, institutional and other stakeholders

Key demand of the question

The question wants us to simply describe the meaning of the term BCC and then explain and give examples in support to show how it plays the role of improving our health.

Directive word

Discuss- it is an all-encompassing directive. Where we have to describe the meaning of the term BCC, mention the steps in bringing a behaviour change and then write in detail about how BCC plays/ has played the role of improving our health.

Structure of the answer

Introduction– give a brief description of the term BCC.

Body-

  1. Describe the term further. (E.G SBCC employs a systematic process based on research and behaviour analysis, followed by planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and mass media, interpersonal channels and community mobilisation are used to achieve defined behavioural objectives.
  2. Mention the steps in bringing about a behavioural change.

Unaware > Aware > Concerned > Knowledgeable > Motivated to change > Practicing trial behavior change.

  1. Discuss how BCC has played/ plays the role of protecting and improving our health. Give examples also, like HIV infection, Swachh Bharat programme etc.

Conclusion– mention how BCC can be used to clean our environment, plant trees ( BHUTAN example) etc.